Handyman leads are not one audience. A retiree wants a grab bar and a landlord wants a turnover in forty eight hours.
A marketplace may want you to drive forty minutes for a picture hang. Price and schedule for the clients you want, not every ping.
Owners who profit set minimums, publish what they will not do, and cultivate property managers with spreadsheets. This guide is for solo operators and two van shops. Shared gig leads are optional; understand the tradeoff in stop renting leads.
Hourly minimums and trip charges on the website
State the first hour or half day clearly. Handymen who hide minimums fight scope creep at the door.
List materials markup policy in plain English. Surprises on the invoice kill repeat landlords.
Show sample tickets: faucet swap, drywall patch, deck board, blind install. Samples filter fantasy jobs.
What you refuse to bid
No electrical panel work without license. No ladder work above your insurance height.
Publish the no list politely. It saves one star reviews from jobs you should have declined.
Refer trusted licensed trades when you pass. Referrals return when managers trust your judgment.
Landlord and HOA maintenance routes
Turnover punch lists repeat monthly if you answer email by ten am. Build a template landlords fill: unit number, lock code, photo of issue.
Invoice by unit with consistent SKUs. Accounting teams hate mystery descriptions.
Seasonal gutter and filter rounds become subscription revenue. Mention subscriptions on one page only if you honor them.
Realtor punch lists before listing photos
Agents need drywall nicks fixed and faucets from dripping on counter shots. Same day slots win if realistic.
Photo the fix for the agent to text the seller. That photo is your ad.
Charge card on file for agents you trust after job two. Speed beats net thirty on first date.
Google Business Profile for handyman services
Category handyman is primary. Add carpenter, drywall repair, and door installation as true secondaries when those jobs pay your bills.
Post before and after of patch, trim, and hardware swaps weekly. Faces optional, hands in gloves fine.
Q and A should cover counties served and parking for condo jobs. Answer the same way your CSRs do on the phone.
Service pages without pretending to be a GC
Pages like drywall repair, furniture assembly, and bathroom refresh beat vague renovation promises. Publish only jobs your crew can finish in a day or two.
Link pages from a hub with your van photo and tools list. Honest scope ranks better than keyword stuffing.
See handyman websites for structure. Then compare real examples on best handyman websites.
Scheduling truth on the site
Show earliest available slot updated weekly if you can. Static "call anytime" lies when you are booked two weeks.
Offer waitlist texts for cancellations. Landlords love catching a gap.
Rented gig leads and the drive time trap
Apps pay for proximity while you eat fuel. Log hours driving versus billing.
Cap daily marketplace accepts. Protect landlord blocks on the calendar.
Worked example: two vans, one week of ticket sources
These numbers are assumptions for this exercise, not industry averages. Tag every job by source.
Landlord route accounts: forty one hours billed, six properties. Website form homeowners: eighteen hours, higher average ticket on bath refresh.
Realtor same week: nine quick tickets. App leads: twenty two leads, eleven accepted, six completed after drive filter.
Compare billed hours minus drive on apps. Shift marketing toward the landlord page if its net hourly clearly beats the apps.
Aging in place grab bars and ADA light fixes
Grab bar installs need backing and finish matching language on the site. Medicare shoppers research before they call.
Lever handles and brighter bulbs are small tickets that build trust. Bundle them on a senior safety page.
Never claim ADA compliance unless you measure clearances. Honest limits prevent liability.
Drywall punch after tenant move outs
Landlords want same day patch and paint ready walls. Publish dry time and texture match limits.
Photo patch blends on white walls for the portfolio. Texture knockdown needs disclaimer.
Charge for paint if included. Scope creep starts when paint is assumed free.
Tool trailer inventory as marketing proof
List core tools on an about page so buyers know you are equipped. Missing ladder mentions scare condo boards.
Battery platform consistency speeds jobs. Mention brands when relevant.
Clean trailer photos weekly for GBP. Chaos trailers lose designer referrals.
Seasonal maintenance lists for landlords
Publish spring and fall punch list bundles landlords can buy. Gutters, caulk checks, and detector batteries fit handyman scope.
Recurring quarterly visits beat one off chaos calls. Invoice on a simple subscription cadence.
Automate reminder emails from your owned list, not bought addresses. Seasonal landlord reminders book slow January weeks.
Condo and elevator access jobs
Condo pages note COI upload, elevator padding, and work hour limits. Building managers filter before they invite.
Parking passes and load in rules should appear on confirmation email. Failures are marketing problems.
Respect quiet hours in writing on the site. Night work in condos is rare.
Ceiling fan and fixture swaps
Dedicated pages rank for quick ticket searches. List ceiling height limits and ladder policy.
Home warranty jobs may conflict with direct work. Tag source in CRM for margin math.
Stock common blades and remotes when profitable. Speed wins reviews.
Smart lock and door hardware tickets
Smart lock installs spike after break ins in a neighborhood. Page brands you support and what you refuse.
Battery and hub troubleshooting can be a billable visit. List diagnostic fee on hardware page.
Never drill without knowing fire rating of the door. Condo rules belong in FAQ.
TV mount and wire concealment
TV mounts need stud finding language and weight limits. Photo clean wire runs you hid with permission.
Soundbar and HDMI questions belong on same page. Upsell cable conceal when walls allow.
Decline stone fireplaces you cannot anchor safely. Refer mounting pros with right hardware.
FAQ
Should I show hourly rate online?
Many handymen do. Pair rate with minimum and materials policy.
Do I need a license page?
Link state rules for your trades. List your registration if required locally.
Can I take credit cards on site?
Say so on the contact page. Commercial clients expect it.
What about senior discounts?
State once if real. Do not bait and switch.
Where does GotLocal fit?
GotLocal builds handyman sites with ticket pages and city coverage you control. See handyman websites and GotLocal pricing.
Next step for your business
Publish minimums and nos, then recruit one landlord with a flawless turnover. Handyman marketing is reliability at small scale.
GotLocal builds your site first so agents see a real punch list portfolio. Add cities when drive time still works.
Handyman marketing is filtering: minimums on the site save you from forty minute picture hanger drives that lose money. Filter hard and your margin recovers fast.
The jobs you decline make room for landlords who pay every month without haggling. That trade is how two van shops stay profitable without apps.
Publish the minimum on every service page so filters work before the phone rings. Link the minimum from your GBP Q and A answers too.
Consistency there stops argumentative price fights on small tickets. Small ticket peace is how handyman margins survive.